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Read sequence reports

In short

How do I read sequence reports in Reply?

Open a sequence's Stats tab for key metrics, the performance chart, and the Detail View — four tabs: Brief and Detailed per step with A/B variants, plus Email accounts and Contacts by providers. Then use the Reports Emails dashboard for team, sequence, and template breakdowns. Filter with smart filters and export contact-based or sequence-based CSV files from the Export button.

Goal

Find the right report for the question you're asking — and click straight to it. This page is the interface map; the decision workflow on top of these reports is Analyze campaign performance.

Preconditions

Running sequences with some volume, and knowledge of which tracking is enabled — opens tracking is disabled by default for new sequences, so zero opens can be by design.

Steps

  1. Open a sequence and go to the Stats tab. It shows the last 7 days by default; use the Time filter for Last Week, Last Month, Last Year, All Time, or a Custom date range. Alongside the time range you can narrow by Email accounts and Domains, or open the filters panel for the full smart-filter set — every filter applies to the whole Stats page, not just one card.
  2. Read the Key Metrics — Total people, Contacted, Delivery rate, Open rate, Reply rate, Interested, Opt-outs rate, and Not reached. Key metrics are prospect metrics: multiple emails to one contact count only once. Hover the info icon on a counter for its definition, and hover Not reached for the Out of Office, Bounced, and Auto reply breakdown.
  3. Check the performance chart — Deliveries, Opens, Replies, Interested, and Meetings booked over time. Click Opt outs or Bounced in the chart legend to reveal those hidden series; their bars group by the date the email was sent, not the date the bounce or opt-out happened.
  4. Work the Detail View, which has four tabs. Brief and Detailed give per-step metrics — turn on the variants toggle to compare A/B performance per step, and a step type icon next to each step row shows the step type on hover. Email accounts breaks the same sequence down by the mailbox that sent (deleted mailboxes stay in the figures, marked Deleted), and Contacts by providers breaks it down by the recipient's provider, listing only providers actually contacted in the period. Both use the Reports → Emails columns and sort by Replies descending until you click another header. - The two right-hand tabs share one column setup — hiding a column on one hides it on the other — kept separately from the Reports → Emails grid. Neither is included in the CSV export, and Trends comparison is not available on them.
  5. For account-wide analysis, open Reports and click the Emails dashboard. Filter by email accounts, domains, sequences (No sequence shows direct emails sent outside sequences), owners (Team Edition), and time. The data follows the timezone set in your account settings, and all metrics are tied to the date the emails were sent.
  6. Add smart filters for narrow questions — country, state, city, industry, company, title, contact list, contact CSV file, email validation status, sequence step, email template, and more. Click Save in the smart filters panel to reuse the pattern later.
  7. Read the detailed breakdown in five views — Team, Sequences, Templates, Email accounts, and Contacts by providers — sort by any column, and use the settings icon to reorder or hide columns. Click a sequence name to jump straight to its Stats tab.
  8. Export: click Export and choose Export contact CSV (data per contact), Export sequence CSV (general stats per sequence), or Export sequences with Trends CSV (enable Trends in the smart filters first). Download the file from the notification once the report is ready.

Expected result

You can answer: is delivery healthy, which step loses people, which variant and template win, which email account and provider deliver — each from the view built for that question.

Verification

Before comparing any two numbers, check their definitions — the counter tooltips, How statistics are calculated, and Calculations. Delivery rate is calculated against Total people, while open and reply rates are calculated against Contacted.

What happens next

Turn readings into changes with Analyze campaign performance — the decision workflow on top of these reports.

Common mistakes

  • Comparing rates with different denominators — delivery rate is over Total people while reply rate is over Contacted; see Statistics calculation.
  • Reading opens with opens tracking disabled — zero is by design, not a result.
  • Expecting bounce and opt-out bars on the day the event happened — the chart groups them by the send date.

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